March 2019: Big SUVs & The Jersey Boys

We assisted our consultancy clients in organising two Marketability/Positioning clinics in both the UK and USA for a major new Premium SUV, due for public launch at the tail end of 2019. Here we organised all logistical aspects of these studies at venues in both Warwickshire and a new venue in New Jersey City. This study also necessitated taking a team of our specially trained UK interviewing staff to the US to help replicate all aspects of the UK clinic in the USA. Even got in a tiny bit of sightseeing in NYC too and a visit from New Jersey’s finest to the building next to our clinic venue.

The team

The team

Detour

Detour

Katz's Deli

Katz’s Deli

Jersey's finest

Jersey’s finest

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