We assisted our consultancy clients in organising two Marketability/Positioning clinics in both the UK and USA for a major new Premium SUV, due for public launch at the tail end of 2019. Here we organised all logistical aspects of these studies at venues in both Warwickshire and a new venue in New Jersey City. This study also necessitated taking a team of our specially trained UK interviewing staff to the US to help replicate all aspects of the UK clinic in the USA. Even got in a tiny bit of sightseeing in NYC too and a visit from New Jersey’s finest to the building next to our clinic venue.
Monthly Archives: March 2019
March 2019: Virtual Reality really
Whilst we spent the first few months of the year preparing for two major clinics in the UK and US, our first live job involved a bit of virtual reality investigating the sights and sounds to be associated with future BEVs (Battery Electric Vehicles). A small qual study but very interesting to those taking part.