We assisted our consultancy clients in organising two Marketability/Positioning clinics in both the UK and USA for a major new Premium SUV, due for public launch at the tail end of 2019. Here we organised all logistical aspects of these studies at venues in both Warwickshire and a new venue in New Jersey City. This study also necessitated taking a team of our specially trained UK interviewing staff to the US to help replicate all aspects of the UK clinic in the USA. Even got in a tiny bit of sightseeing in NYC too and a visit from New Jersey’s finest to the building next to our clinic venue.
Whilst we spent the first few months of the year preparing for two major clinics in the UK and US, our first live job involved a bit of virtual reality investigating the sights and sounds to be associated with future BEVs (Battery Electric Vehicles). A small qual study but very interesting to those taking part.